Yonge Eglinton Dental is committed to ensuring that your privacy is protected. Our privacy policy complies with Canada’s federal privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA). PIPEDA sets out rules for the collection, use, and disclosure of personal information in the course of commercial activity as defined in the Act.

From time to time, Yonge Eglinton Dental (our professional and administrative staff and/or associates) may ask you (our patient) to provide certain information by which you can be identified. This may happen when you register on our website or complete forms either written, verbally, or electronically. You can be assured that such information will only be used in accordance with this privacy statement. We may use your personal information to remind you of appointments, send you educational information we believe may be of interest, improve patient care, and send periodic emails.

Third Party Sites

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Collecting of Information

Yonge Eglinton Dental does not share patient information with any other organization or individual unless authority is granted from a client in writing. Due to the personal and confidential nature of information at our disposal, we carefully handle all patient information, personal and corporate, with confidentiality in mind. All conversations between clients and members of our office are kept confidential and are not disclosed to any other party unless required by law or court order.

We handle all patient documents with respect for privacy.

Sharing of Information

We will not sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law.

Third Party Sharing of Information

There are times when disclosing personal information is necessary. Yonge Eglinton Dental will share information with service providers who we may hire, including those who provide back-office and record-keeping services to the practice. We have agreements in place with such service providers that include provisions to protect the privacy of our clients, and we require all third-party providers to sign a privacy agreement to protect the confidentiality of your information.

Website Analytics & Advertising
Yonge Eglinton Dental uses digital tools such as the Meta (Facebook) Pixel, TikTok Pixel, Google Ads, and Google Analytics to better understand how visitors interact with our website and to improve the quality of our services and marketing efforts.

These technologies may collect information such as:

Pages visited on our website
Time spent on specific pages
Browser type and device information
Referring website
IP address
Interactions such as clicks, form submissions, and navigation activity

This data is used to:

Measure the effectiveness of our website and advertising campaigns
Optimize our website content and structure
Deliver relevant advertisements on platforms such as Facebook, Instagram, Google, YouTube, and TikTok
Help us reach new audiences and engage with users who may be interested in our dental services

Meta Pixel & Advanced Matching
We use the Meta (Facebook) Pixel to track visitor interactions and improve our Facebook and Instagram advertising. We may enable Automatic Advanced Matching, which securely hashes and transmits information you voluntarily provide (such as email or phone number) to Meta to better match your activity with a Facebook or Instagram account. This allows for more relevant ad delivery and more accurate tracking of ad performance.

TikTok Pixel
We use the TikTok Pixel to help measure the effectiveness of advertising campaigns on TikTok and to understand how users interact with our website after clicking on an ad. This tool also helps us optimize ad delivery and target relevant users.

Google Ads & Google Analytics
We use Google Analytics to monitor website traffic, and Google Ads to promote our services through online advertising. These tools use cookies and similar technologies to track user behavior and provide insights into how visitors use our website. They may also help deliver personalized ads based on your browsing behavior.

We do not collect or share sensitive personal health information through any of these tools. Any identifiable information that may be shared for advertising purposes is hashed (anonymized) and encrypted before transmission.

Managing Your Ad Preferences
You can manage your advertising and tracking preferences or opt out of personalized ads by visiting the following links:

Security

We are committed to ensuring that your information is secure. To prevent unauthorized access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect. Paper files are kept in locked storage with access restricted to staff members who need the information. Our computer systems require password authentication and are backed up regularly. Firewall software is installed and updated on all systems to prevent unauthorized electronic access.

Updates to This Policy

If we decide to change our privacy policy, we will post those changes on this page. Please check this page periodically to ensure that you are satisfied with any changes.

Access to Your Information

If at any time you wish to access your personal information to verify its accuracy, or if you have any questions or concerns regarding our privacy practices, please contact our office:

Phone: 416-932-2222
Address: 2345 Yonge St., Suite 202, Toronto, Ontario, M4P 2E5
Email: Please use the contact form on our website at https://www.yongeeglintondental.com/contact-us/

Why Choose Us?

Your Dental team

New Patients Welcome

Effective Date: April 3, 2025

Privacy Policy